The BPO conducts first-party and third-party collections on behalf of a variety of industries, including retail, education, financial services, healthcare, telecommunications, and utilities. The BPO has over 27 years of experience in the field of debt collecting, is a proud family-owned business, and employs more than 500 people between its multiple offices.
Motivation for Change
Compliance plus Collections; those two words are synonymous with the most successful collection agencies in the industry. If only it was that simple. A day on the job for a collections agent means asking people, often much like themselves, to pay their outstanding debt; call after call the beat down happens. This is no doubt hard and undeniably severely challenges an individual’s deepest motivation. Additionally, staying in lockstep with the regulatory climate that seems to be perpetually evolving, compliance is the ultimate focus. This often presents a delicate balance with the operational team, between getting the most out of a collection agent and ensuring the highest compliance standards. This case study will highlight how using Alvaria Motivate provided motivation for collection agents to elevate their productivity and stay in alignment with the standards of a leading BPO organization.
Why Alvaria Gamification
The BPO launched Alvaria Motivate in its Cherry Hill, New Jersey location. At the forefront of its objectives with Alvaria was to make its agents’ technology experience engaging, enjoyable, and easy. In addition, management wanted an effective tool for supervisors to course-correct agents’ behavior prior to reaching the end of each week. Furthermore, the BPO wanted to provide its executives “engagement highlights” all contained in a unified platform. The BPO team chose to leverage the Alvaria Motivate solution across one of its major business lines: Automotive Finance. This giant of automotive finance proudly provides an end-to-end car buying experience that has been trusted by over 3.7 million customers.
The solution was to tightly manage agents and supervisors to performance goals through an integrated set of engagement, gamification, and skill-development tools and consultative meetings. On the BPO’s part, the management team identified an internal game master for the automotive finance group that thoroughly understood the call center’s goals. The game master easily tracked progress toward company goals through scorecards. When progress was not trending toward goal achievement, he leveraged game mechanics such as a contest or duel within minutes.
The BPO was also able to effectively engage agents who were trending in the wrong direction by leveraging the Coaching module that resides within the supervisor and business manager’s user interface. By engaging so efficiently via the Coaching module, managers could course-correct much sooner with an agent. Furthermore, the BPO used a virtual raffle wheel to reward agents with prizes in a seamless user experience that removed all levels of manual effort.
The BPO utilized the Alvaria Leaderboard application to power TV leaderboards across its call center floor to provide recognition for high performing agents in front of all their peers. The results were significant: Right Party Contacts increased 36%, First Time Payments increased 13%, and Call Score skyrocketed 61%. In total these results transpired over a span of four months, resulting in a significant ROI.
Historically the BPO has been at the forefront of the collections industry with its dedication to technology to improve business operations, processes, and outcomes. Its journey to increase employee engagement with the purpose of improving compliance scores and increasing agent productivity led them to incorporate game mechanics. The BPO approached gamification knowing that it would be a culture change, and if done extremely well, it would provide multiple benefits. By utilizing Alvaria, the BPO got just that: Agents, supervisors, site directors, and executives were provided a transparent view of the production landscape through five distinct user interfaces. Company goals outlined by the BPO’s leadership were broken into individual score cards for agents and teams. Their objectives were clear and their progress was easily tracked.
Transparency is simple but it played a poignant role in shaping the narrative around the benefit of implementing Alvaria Motivate at the BPO. Healthy competition, goals, coaching, and peer recognition were all areas that showcased the benefits of the objective evaluation of agents and the organization.