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About Alvaria

Celebrating 50 years of contact center innovation

Woman speaking on the phone while watching her laptop
Man looking at his laptop with a dog sitting on his lap

facilitated engagements and counting


on client’s savings since opening shop


average engagement increase after alvaria


Better engagement, productivity, and so
much more

Woman browsing on her phone while sitting on a couch with a laptop on her lap

Decades of experience, millions of engagements

With more than 50 years in business, Alvaria came from the merger of two world leaders—Aspect Software and Noble Systems.

Today, Alvaria reflects the combination of a history of pioneering contact center technology and the innovation of paving a new path in customer experience. That’s why we’re trusted by leaders across all industries from commercial banks to airlines and beyond.

Aspect Communications
Creating the first call center flight booking ACD.
Noble Systems
Efficient outbound dialing software.
2005 - 2015
WFM, CO/ACD Core Competency
Aspect formed, expands globally with acquisitions of Voxeo, Quilogy, BlueNote, LinguaSys – Aspect Via CEC Released
Growth, Scale, Acquisitions (CCI/Outbound Core Competency)
Built native ACD, Scripting. Multi-Channel, IVR, Open Wave WFM, FidoTrack, Amcat, and Touchstart.
Vector Capital Acquires Aspect
Focused prioritization back to Enterprise roots
Alvaria, Inc is formed
Acquired Cicero
Desktop analytics and robotic process automation.
Abry Partners Announce New Managament Team
Jeff Cotten, CEO, post-merger integration.
GTM Transformation, Multi-Platform Modernization
Desktop analytics, and robotic process automation.
Security Hardening
Multi-product infrastructure security hardening and modernization, CISO hired, proactive threat assessments.
Future State: Competency Innovation
Intelligent WFM. AI-enabled agent productivity tools, agent lifecycle, hybrid-engagement management, and proactive conversational engine, highly embeddable/composable, and open.

Alvaria is the leader in contact center infrastructure and workforce optimization software, fostering better connections through better technology.

Jeff Cotten

Chief Executive Officer

Jeff transitioned to us from a VC-backed startup, Tenfold, known for integrating contact center technologies, where he catalyzed significant growth and developed a highly sought-after product. Post its acquisition by LivePerson last October, and a smooth transition, Jeff is now geared to contribute to our mission. Before Tenfold, he dedicated a decade at Rackspace, undertaking diverse roles including establishing their first Enterprise sales team, managing International operations from Europe, and serving as interim CEO and President.

Michael Gruet

Chief Financial Officer

Mike boasts a decade of financial leadership within VC-backed and public SaaS firms. Recently, he contributed in varied roles at LivePerson, a digital engagement and conversational AI powerhouse, from M&A integration to bolstering the finance division. Before that, as CFO of Tenfold, a contact center tech integrator, Mike was instrumental in reigniting growth and orchestrating a successful acquisition in 2021. His background also includes risk management in banking, focusing on capital adequacy. Passionate about aligning finance with organizational goals, Mike thrives in developing creative solutions alongside company leaders to meet financial targets.

Jacques Greyling

Chief Operations Officer

Jacques Greyling stands as a skilled operations leader, known for achieving key outcomes. He advocates forming strategic alliances with organizational heads to back core business goals. His expertise lies in assembling and nurturing high-performance teams. Passionate about people development and customer service, Jacques thrives in environments where he can "make a difference," always aiming to contribute more value. His top Gallup Strengthsfinder attributes are: Achiever, Learner, Strategic, Individualization, and Significance, showcasing his motivation and strategic mindset.

Frank Ciccone

Chief Revenue Officer

Frank is a seasoned business executive known for optimizing strategy and organizational models to enable successful turnarounds. With extensive experience in leveraging disruptive technologies and transitioning to SaaS delivery, he's driven notable growth across various sales channels. Frank holds a Bachelor of Electrical Engineering from Manhattan College and an MBA from Hofstra University. Residing in Westchester County, NY with his wife Rosanna and three sons, he enjoys skiing and boating in his downtime.

Darryl Kelly

Chief Strategy Officer

Darryl Kelly is more than a big picture thinker. With a 15-year journey in the CX domain, he embraces curiosity and challenges the status quo, embodying both scientist and artist roles. Over the years, he's driven disruptive, customer-centric innovations in the Customer and Employee Experience market. From overcoming houselessness in middle school, consulting at Accenture, to ascending to C-suite roles in revenue and strategy, Darryl has tackled complex initiatives, transformed organizations, and boosted both productivity and profits. Residing in Colorado with his family and two loving dogs, he remains a dedicated problem-solver in the CX world.

Michael Judd

General manager, CX Business Unit

Michael Judd is a strategic leader, innovator, and value creator with an impressive track record in business acceleration and operational excellence. Before joining us, Michael held various top executive roles in both VC and PE-backed technology companies, as well as multiple senior GM roles during his 14 years at DXC. Michael's proficiency manifests in propelling technology companies to new heights, placing great emphasis on fiscal discipline, operational excellence, and team building. His leadership has spanned globally, guiding teams in the development of state-of-the-art software and hardware services and products. He currently resides with his family in Southern California.

Daren Gonzalez

SVP, Global Sales

Daren is a seasoned business executive with a strong track record in executing business transformations and organizational redesigns which has led to significant revenue growth across large, mid-sized, and private equity-backed companies. He brings extensive experience in the CX domain thru leadership roles he’s held at Interactions, Avaya, Arise Virtual Solutions, and Verizon. He is obsessively customer focused and embraces curiosity. He has a builders mindset to enhance the performance of his teams and the value they deliver to our clients!

Jim Pafford

SVP, Research & Development

As a technology leader for 25+ years, Jim is responsible for Architecture, Software Development, and R&D Operations. Jim’s focus is on using his competitive drive to help the Alvaria R&D team meet its maximum potential; resulting in innovative, high quality software and operational excellence. Jim is passionate about a team first, common sense, put yourself in the “Customer’s shoes” approach to solving complex problems.

Gary Levy

SVP, Global Channels & Alliances

Gary excels at ecosystem development with a robust record in forging enduring partnership, alliance, and channel sales relations. He's proven in driving profitable growth strategies, notably in cloud partnerships and effective go-to-market models. By promoting engagement and collaboration, Gary fosters a positive sales culture among both internal and external teams. His previous senior roles in top tech firms saw him delivering strong financial outcomes consistently. Currently, he's an executive board member at Channel-Force, enhancing sales through channel innovation, and is recognized as a TrailBlazer by PartnerPath for his inventive partnering approaches.

Global office locations

North America

Atlanta, Georgia, USA - Global HQ

211 Perimeter Center Parkway
Suite 200
Atlanta, GA 30346

Chicago, Illinois, USA

955 Parkview Boulevard
Lombard, IL 60148

Latin America & The Caribbean

San Juan, Puerto Rico

Metro Office Park, 7 C. 1 Suite 204
San Juan, Guaynabo 00968
Puerto Rico

Mexico City, Mexico — LATAM HQ

Ave. Río Churubusco 601 Torre M, Piso 9 Oficina 111, Xoco
Ciudad De Mexico
México, 03330

Bogota, Colombia

17th Floor Tierra Firme Tower, Tierra Firme Complex
Carrera 9 N°115-06/30
Bogota, Colombia

São Paulo, Brazil

Av. Paulista, 1374 - Andar 11 - 11B128
Bela Vista, São Paulo SP 01310-100, Brazil

Europe & Africa

London, United Kingdom

Heathrow, Stockley Park, The Square,
6-9 The Square Stockley Park
Uxbridge Middlesex, UB11 1FW UK

Cologne, Germany

6th floor, Erna-Scheffler-Strasse 1a,
51103 Cologne Germany

Geneva, Switzerland

Geneva Balexert Tower, Avenue Louis-Casaï 18
1209 Geneva, Switzerland

Madrid, Spain

Palacio de Miraflores
Carrera de San Jerónimo, 15, pl. 2
28014 Madrid, Spain

Claregalway, Ireland

Units 8A & 9,
Claregalway Corporate Park
Claregalway, County Galway H91 TY2R Ireland

Rotterdam, Netherlands

Rotterdam The Mark, Fascinatio Boulevard 220
3065 WB Rotterdam, The Netherlands

Rome, Italy

Piazza del Popolo
18, Rome, Italy, 00187

Asia Pacific

Makati City, Philippines

41st Floor, Regus GT Tower International
6813 Ayala Avenue Corner H.V. Dela Costa, St,
Makati City, Philippines 1226

New Delhi, India

23, Hanuman Rd, Hanuman Road Area
Connaught Place
New Delhi, Delhi 110001, India

Singapore — APAC HQ

Marina Bay Financial Centre Tower 35000
12 Marina Boulevard, Level 17 Singapore 018982

Pasig City, Philippines

Unit 405 Ortigas Technopoint Two,
Julia Vargas Avenue, Ugong,
Pasig City, Philippines

Dalian, China

#04 Room 218,
Building 8 Digital Plaza
Shahekou District,
Dalian, Liaoning, China 116023

Bangkok, Thailand

Bangkok Exchange Tower, Unit 2901-2904
Level 29, 388 Sukhumvit Road,
Klongtoey Subdistrict, Klongtoey District
Bangkok Thailand 10110

Sydney, Australia

Level 16 & 17, 1 Denison Street,
North Sydney, New South Wales,
Australia 2060

Bangalore, India

Embassy Star (2nd Floor)
No 8 Palace Road, Vasanth Nagar
Bangalore India, 560-052

Tokyo, Japan

7F & 8F Humax Ebisu Bldg,
Ebisu Minami 1-1-1, Shibuya-ku,
Tokyo 150-0022 Japan

Seoul, South Korea

R545, Kukdong Bldg, 15-1
Gukhoe-daero 70-gil
Seoul 07238 South Korea

Hong Kong, China

35/F Central Plaza, 18 Harbour Road
Wanchai, 040 Hong Kong