6 — Photography

Human Connection

Authentic and human, photography gives Alvaria relatability. Shots should capture moments of authentic conversation and joyful resolution across a diverse range of people and places.

Photography Sample Selections

Below is a selection of photography that has been approved and properly licensed for use in Alvaria branded materials.

Just Real People

Subjects in photography should feel that they are acting the way a real person would act in daily life. Subjects should be content, but not overly jubilant, and should not be posing for the camera.

Clean and Inviting

Photos of offices and corporate life should feel warm and human. Offices should not be overly cluttered or packed with people. Printed documents with overly “stocky” content should not be a focus of any image.

Color Tone

In order to coordinate well with Alvaria’s robust color palette, and to create the desired tone for Alvaria’s branded content, photos should be neutrally white-balanced. Photos that are too cold or to warm are likely to feel at odds with the surrounding content.