Brand comms in technicolor
Alvaria’s brand color palette was designed to bring humanity and variety to an industry in which those attributes are commonly overlooked.
Brand Color Palette
Between maintaining brand recognition and honoring a legacy of success that formed Alvaria, we've positioned orange to headline the brand as its primary color. The rest of the palette was carefully considered to support and enliven this primary brand color. Brand colors, in the values outlined here, are for use in all brand communications.
Alvaria Orange
Dogwood
Cyprus
Mint
Black
Slate
Off White
Poppy
Plum
Lavender
Azure
Sky
Logo & Background Color
Refer to this chart as a list of accepted logo and background color combinations. Please keep the ADA compliance standards in mind when using these combinations, as not every combination is appropriate for every scenario. Not listed here as a background or logo color is pure white, which is also an appropriate color to use circumstantially, when our brand near-white is not available, such as in embroidered merchandise.
Typography Colors
Typography on brand communications should always exist in one of only three colors: white, off-white, and black. See below for acceptable typography and background color combinations. Note, between white and the brand off-white, opt for off-white typography whenever reasonable.
White (#FFFFFF)
Off White (#F8F7EF)
Black (#1C1C1C)
