A mark made
In addition to being Alvaria’s primary visual identifier, the Alvaria logo is a storage vessel in which people will house each experience with the Alvaria brand.
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Sizing
The Alvaria logo was designed to work at all sizes, large and small, without any edits or optical adjustments. The full logo should be displayed no smaller than 72px wide. The logo mark as a stand-alone piece should be displayed no smaller than 12px wide.
Clear Space
There should always be an amount of clear space around the Alvaria logo which is not infringed upon by graphics or typography. This space can be easily measured by the width and height of the “A”. This measurement only constitutes the minimum amount of clear space, as the best way to make the logo stand out in most instances is not to make it larger, but to create more clear space around it.
Centering
When centering the Alvaria logo on a page or screen, ignore the “®” as an element of the logo, and center accordingly.
Do Not Alter
The Alvaria logo is Alvaria’s most valuable visual brand asset, and will continue to grow in value with consistent usage over time. It is important that the logo not be altered, skewed, distorted, or affected from its original form.
See the color section for guidance on accepted logo colors
Profile Pictures
Profile pictures for all Alvaria official accounts should use the off-white logo on an orange background. See below for sizing guidance, and note that the logo should be sized differently for square and circular crops.
Partnership
To show the Alvaria logo next to another brand’s logo, as with brand partnerships, use the guide below for appropriate sizing and spacing. The partner logo should generally stay within the vertical bounds of the Alvaria logo, and the typography of the partner logo should share a common baseline with the typography in the Alvaria logo.
The logos should be separated by a thin line (1px at this size) with even optical space between the line and each logo. Use the spacing provided here.
These constraints will not work 100% of the time. For instance, some partners may only provide logos which are much less wide, in which case it may need to be taller than the Alvaria logo. The goal is always for the Alvaria logo and the partner logo to feel equally weighted.
