Webinar: The Reliance on Identity in an Increasingly Digital World

Nov 3, 2022, 17:09 PM by Jamie White

With new technologies making it easier for customers to perform transactions online, consumers are accustomed to accessing and transacting quickly, securely and remotely.  A user’s expectation of what constitutes an easy, friction-free and quick transactional process is now, more than ever, dictated by the needs of “time poor” customers.  

Being able to accurately prove that real and honest users of a service are who they say they are helps detect suspicious activity and differentiate between a fraud and a genuine identity, protecting customers from becoming victims and the vendor from becoming liable for financial fallout from fraud.  

The challenge facing businesses across all sectors is:  

How to securely digitally identify customers while still providing them with a seamless and positive user experience.  


The Challenge is Mobile  

Consumers take and use their mobile devices everywhere – and we are all now reliant on our phones for almost all aspects of our daily lives.  As the reliance on the mobile device increases so does the amount of personal data we create and carry around with us. Consequently, our mobile phones have become the ultimate tool for scammers to mimic consumer behaviour, steal personal information and commit fraud.  

It’s clear that this channel must be treated as a priority when organisations look to tackle fraud. But the focus should be on more than just identifying and blocking fraudulent transactions as they happen. There are a number of other mobile-based activities that are potential fraud signals that also need to be monitored and evaluated, such as phishing attempts and SIM-swapping that are used to intercept user details. These are among the most common precursors to a fraudulent transaction as criminals try to obtain the information they need to bypass authentication safeguards.  

Prevention is the Solution  

We all know how big an issue online fraud is for many organisations. And as the tactics used by criminals change and evolve, it’s incumbent on every company to keep a close eye on their own defences and make sure they’re capable to react to these new techniques.  

As the old saying goes, prevention is better than cure, which is why the ability to securely authenticate customers and identify fraudulent activity before a transaction takes place is vital, and being able to demonstrate you have strong safeguards in place can reassure customers while at the same time ensuring a seamless user experience.  

The Verify Solution  

Through the implementation of mobile data signals into the online registration journey it is possible to greatly enhance the customer onboarding experience, reducing the time and complexity to complete for the user whilst delivering the necessary secure verification of user and device required.  

By adopting Alvaria Verify™ into the user flow, companies can quickly and seamlessly digitally identify customers with just the right amount of friction needed to securely verify that the customer is who they say they are, while still providing them with an easy and fast user experience.  

To understand more about fraud prevention, register to attend our webinar, Reliance on Identity in an Increasingly Digital World on 10th November at 2:00 PM BST.